Someone Inside exists to liberate animals. 

The reason we care about other humans has nothing to do with their skin color, the shape of their ears, the length of their nose, the way they walk, how they communicate or any other arbitrary trait. We care about them because they think, feel and desire. We care because they are someone.

Animals have different skin, different ears, different noses... but they think, feel and desire. They are someone. Just like us. 

Yet they are viewed as mere senseless objects, resources, and property. They are not even considered 'nobody', but 'something'. This is due to conditioning and propaganda.

Most humans are capable of empathizing with other animals, yet they have been programmed to exploit them, often in the worst ways possible.

This programming convinces otherwise good people that animals are property; that they exist for them. Under this perception, animals will never be free.

It is our duty as vegans to break that programming.

We are doing this in 3 ways:

1. We run our own campaigns. On the streets, we find areas to place provocative art that prompts action from viewers, such as scanning a QR code to Dominion or talking with us. On the web, we hack social media algorithms to get animal liberation messaging in front of people who would normally never see it. 

2. We fund other activists. We have a partner program which allows activists to promote our products, from which they receive a very high commission, allowing them to put even more time and energy into the animal liberation movement.

3. Our designs change minds. Our products are designed to plant seeds and spark conversations. To be a disruption to the flood of animal oppression propaganda. To make people question their perception; possibly for the first time in their life. When you wear our designs, or stick them somewhere they will be seen, you are defending animals.

We are here to create more opportunities for others to do activism, to fuel our own activism, and to combat the propaganda and programming that oppresses animals.

We exist to liberate animals. Join us.